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FASHION

Lax is using Israeli influences to create minimalistic yet bold shoes

Shani Lax founded the “Lax” brand in 2013 with the goal of reviving the shoe industry in Israel. Mentored by well-known shoe artist Kobi Levi, Shani learned from the best on creating a premium shoe.



Shani draws inspiration from the historical landscape of Israel, making shoes that reflect the diversity of the culture. Lax also had appearances in fashion shows in New York, London, and Paris. Despite the brand’s international presence, the production for Lax shoes is local to Tel Aviv. The shoes are made by hand in small quantities. Despite the quick growth of the brand, Shani wants to maintain the attention to detail she had when she started Lax.


The shoes are just as unique and pleasing to look at as they are of high quality. The use of special materials and a different artistic vision catch the eyes of customers while maintaining familiar simplicity.



FRANCIS White loafers

With a tasteful hint of gold, the Francis loafer brings a twist to the classic silhouette.

Available in both white and black.

White tumbled leather and leather lining

Gold shade hardware

3 cm height heel

Price: ¥30,970

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FRANCIS Black loafers

Calf leather and leather lining

Gold shade hardware

3 cm height heel

Price: ¥30,970

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FRANCESCA Mules

The Francesca Mules is an elegant shoe featuring calf leather and leather Luei soles.

Features open toes for breathability.

Calf leather and leather lining

Gold shade hardware

5 cm height kitten heel

Price: ¥30,970

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DAVE Mules

With crocodile-embossed leather and a western cut, the point-toe shoes give a powerful look to any foot they are on.

The shoes also have a side zipper and layered sole adding desirable details.

Western-style cut Mules mixing tone to tone smooth and Croc embossed leather.

Signature layered sole, leather lining, and stacked 50mm heel.

Price: ¥32,130

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DAVE 20 boots

Using the “wet look” black color patent these shoes make a statement.

The layered sole cushions every step and the side zipper allows for ease of use.

The Dave 20 boots are a must use for anyone looking for new boots.

Signature layered sole, leather lining, and stacked 50mm heel.

Price: ¥38,319

Purchase here