Food Tech Startup of the Week is a series of interviews with founders and CEOs of Israeli startup companies in the Food Tech industry, in a collaboration with the ACT Hub. We share their stories about early struggles, growth and success, in the hopes of providing some insight for entrepreneurial spirits looking to walk in their footsteps.
This week's startup – myAir
myAir leverages AI to provide its nutritional solution for better management of stress. It is the first food-tech startup to offer a complete personalized body & mind solution to reduce different types of stress through super-plants based, clean label nutrition bars.
They developed 12 different formulations, based on the 6 key effects of stress below. Each one of them is available in 2 strength levels – medium and high (+)
- Calm Green
- Energetic pink
- Sleepy Gray
- Comfortable blue
- Relaxed purple
- Focused Yellow
All the bars are available in 3 flavors below:
- Dates & nuts
- Oats, banana & nuts
- Oats, chocolate & cranberries
Each formulation contains a research-backed botanical blend designed to deliver a specific stress-release effect. The proprietary herbal extract blends are based on deep profiling machine learning technology and are tailored to the consumer’s unique stress profile and cognitive needs.
Interview | Ms. Rachel Yarcony Goldstein, CEO of myAir
―――How did you get your idea or concept for the business?
Rachel: During the last 20 years I worked as a business leader at food and pharma corporates (Strauss, Nestle, Teva pharmaceuticals). As an executive manager, a mother, a caregiver to my parents, stress had become a massive burden in my life. I tried to manage my stress through meditation and mindfulness, but I failed to maintain stress management in my routine until I understood that we should manage our stress as if it was our sport or dietary routine. Personal, functional nutrition is part of the solution!
This spurred me to seek a natural, plant-based solution, and develop a ‘food for mood’ that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels.
Our patent-pending algorithm can analyze the data from each person’s specific mood and stress profile (via psychological and physiological assessment) and customizes a combination of myAir bars that will provide them the best positive impact on their stress routine.
myAir concept essentially brings together two arms of science. The science behind plant-based formulations and the science of big data (AI) to develop personalization deep profiling. We created a game-changer in personalized nutrition and “Food for mood” solution.
―――What’s your company’s goals?
Rachel: myAir offers a solution to deal with the number 1 silent killer in the world: Stress. Our goal is to empower millions to manage their stress through super-plants, personalized-based nutrition.
myAir’s novel concept taps into three current booming trends: plant-based, personalized nutrition, and stress management. Studies show that 75% of the population prefers to improve their quality of life by embracing a healthy diet rather than dosing up on prescribed medication. Meanwhile 73% of adults snack in order to relax. Our concept effectively leverages AI technology to provide a simple-to-follow, tasty, customized nutritional solution to the global stress crisis.
―――If you had one piece of advice to someone just starting out, what would it be?
Rachel: The strategy is first what NOT to do! In a lean startup, it is essential to understand how to be focused on the important milestones!
myAir Official Website
Photos by Lior Fucs
Interview by the ACT Hub
